With the implementation of the Digital India Campaign a couple of years ago in India, the country has paved the path to be the next force in the digitally awakened, economically stable world. The time when India was considered a slave to its traditions and locked attractions based on the customs feels like its long gone. Major reforms may still be far off, but the way the Digital India campaign has panned out and has created jobs in the country, we sure are going the right way – as far as empowering the working class citizens is concerned, at least.
The economic growth of the country is directly connected with the huge reformation concept of Digital India and its reach that goes beyond just the metropolitans. As a result, countless new jobs have been created and the profession of digital marketing has slowly and steadily cemented itself on the map.
The skepticism that surrounded the concept when it was first made hit the floor has subsided with time. The potential of Digital Growth, especially for the younger generation is evident. The growth of such a concept depends on the willingness of the people ready to be a part of its progression – since the majority of Indian population is observant of the importance to bridge this gap to create a stable economy, digital marketing, and digitally enabled economy, from the periphery, comes in the limelight.
The Internet using population in India is more than 250 million. This population is divided not as uniformly as the campaign would like – 205 million users in urban areas including the small towns and 45 million in rural areas. This stat also makes it important for the initiative to gap the bridge. The recent initiatives of Digital India are steps in the right direction – in the next two years; at least, a major part of the country will come ‘online’, giving birth to new possibilities and probabilities.
Let’s discuss the recent updates.
MyGov.in – A platform created for the citizens to engage in the domestic government activities. They can use the DDD approach [Discuss, Do and Disseminate] on their mobile phones through a designated app.
eSign Framework – This one allows citizens with a valid Aadhaar Card to sign and upload any document digitally.
DIP [ Digitize India Platform ] – For large-scale records and their digitization, DIP is used. It also helps in the efficient delivery of goods and services to the citizens.
BSNL WiFi hotspots throughout the country – mobile phones and laptops can be used to access the network for free.
hospital Update – In the app, citizens now get a separate ORS [online registration system] that makes it easier for patients to register online, get diagnostic reports, pay for appointments and consultancies. Enquiry for blood availability and donations can also be completed.